Content PortfolioTrails and Trout + The Fishing Mutts
ABOUT US
Hi! We’re Halie, Cole, Lennie, and Teddy. Thank you for taking the time to explore our content! Trails and Trout is the name of our outdoor adventure blog, which also serves as the handle of Halie’s socials, while The Fishing Mutts accounts are dedicated to dog-centric content. Trails and Trout LLC is the name of Halie’s small media business that encompasses it all.
Halie is behind most of the short-form video creation, copywriting, blogging, and content management for the Trails and Trout and Fishing Mutts platforms. She is a former park ranger and currently works as an environmental consultant. Cole is a former fly fishing guide turned marketing manager and SEO specialist in outdoor tourism and recreation. He’s also the talented photographer behind much of the beautiful, static imagery on our pages.
Lennie and Teddy, also known as the Fishing Mutts, are our two quirky rescue dogs who accompany us on our adventures. Teddy has gained internet popularity because of his adorable obsession with fish and the silly way he begs for food—upside down, essentially. Fans enjoy following the dogs’ fishing adventures which are often documented in a short-form vlog style. The Fishing Mutts’ channels feature an intentional balance of lighthearted, funny, and trending content, with aesthetic and/or informative adventure dog content.
We are currently based in Missoula, Montana, and adventure throughout the northwest. Together, we spend most of our free time on the river or in the mountains. Fly fishing, backpacking, rafting, packrafting, and skiing are some of our favorite pursuits!
SOCIAL MEDIA
The Fishing Mutts
In addition to Instagram and TikTok, The Fishing Mutts are active on YouTube Shorts, Pinterest, and Threads for added visibility. Our accounts are linked to the icons below:
Trails and Trout
In addition to Instagram and TikTok, Trails and Trout is active on Facebook, YouTube Shorts, Pinterest, Threads, and X, for added visibility. Our accounts are linked to the icons below:
Cole Leishman
PHOTOGRAPHY
The Fishing Mutts Gallery
A showcase of photography from adventures with out mutts.
Trails and Trout Gallery
A showcase of photos from Halie and Cole’s adventures.
Many of the photos on Trails and Trout and The Fishing Mutts socials are taken by Cole.
Visit his photography website:
VIDEO
We specialize in creating engaging short-form video. On our own socials, we post an intentional balance of several categories of video, including educational/informational, lighthearted/funny, and aesthetic/inspirational—from how-to’s, to vlog style adventure recaps, to silly and trending dog videos. Across The Fishing Mutts and Trails and Trout socials we have created over a dozen videos which surpassed 1M views. Our most viral reel currently has 34.8M views! We are skilled in creating videos that have strong initial hooks, peak interest to encourage continued viewing, and include a call to action (CTA).
Education, Adventure Inspiration, & Vlog Style Trip Recaps
This was a successful video with 5.8M views, showing how I conditioned my dog to packrafting. The subtle hook in this short video encouraged people to watch until the end to find out what we were training for. Additionally, this video would have worked as a gentle product advertisement, as there were many comments asking about the boat. Many people also asked for a more detailed version of our training routine, so I created a two part follow up:
This short, light-hearted recap of Teddy’s recent shenanigans received good engagement.
Viral
This silly dog video received over 10M views. One component of it’s success was that we were very early to this trend on Instagram, before it became incredibly popular—This audio first began to trend on TikTok (a frequent occurrence), and therefore, we were able to anticipate it becoming a popular on Instagram and post early.
Partnerships
BLOG
Topics of the Trails and Trout blog include backpacking, fly fishing, packrafting, adventuring with dogs, outdoor safety, specific trip reports, and opinion pieces.